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Question: Topic - Family Business
Describe a family business that you are familiar with.

You should say:
What you know about the family
How long the business has been in operation
What kind of products or services they sell

And explain how you would improve upon their business model.

CLICK HERE to answer this question

Essay answer written by Bruno on 5 / 05 / 2014

I guess the most influential and renowned family business in China is the Hangzhou Wahaha Group, which is the largest beverage producer in China, the fifth largest in the world, just after Coca Cola, Pepsi cola, Cadbury and another one. The company is headquartered in Hangzhou, Zhejiang province. Its name "Wa ha ha" signifies "laughing child". It’s a private groups of companies owned by Zongqinghou and his family. Presently, his daughter Zongfuli, a 30 years old woman, has taken over the business as the new CEO.
Coincidently, I just watched a TV talk show interviewing the founder Zongqinghou days ago. Wahaha has roughly 150 branch companies and 60 manufacturing bases scattered/spread throughout China. Wahaha employs about 60,000 staff. Its products include milk drinks, soft drinks, bottled water, bottled tea, fruit juice, porridges and its flagship yoghurt beverages.
The wealth of Zongqinghou’s family ranks top 3 in China. The family has quite good reputation among Chinese people for it has donated lots of money to the public medical and education fields. Meanwhile, they also invested a big amount of money in building the best hospitals for kids.
When we talk about family business, many people will think about small companies or grocery stores. However, many large scale corporations like Walmart and Wahaha are also successful family business.


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